Ford Figo wins 2011 Indian Car of The Year award

Posted: December 16, 2010 in News & Updates
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Ford Figo was selected as Indian Car of the Year (ICOTY) 2011 today, earning the country’s top automotive award in the fiercely competitive and rapidly growing Indian market. Now in its sixth year, the ICOTY is awarded to a new vehicle after comprehensive testing by a jury of automobile journalists in India.

Michael Boneham , president and managing director, Ford India, accepted the award from Dr. R.P. Singhania, vice chairman and managing director, JK Tyre & Industries , at a ceremony in Mumbai.

“The Indian Car of the Year award caps off a terrific year for the phenomenal Figo,” said Boneham. “Recognition from some of India’s most respected and influential automotive reporters further reinforces Figo’s reputation as a well-designed, fuel-efficient and fun-to-drive vehicle that delivered exceptional value-for-money for thousands of new car buyers across India. On behalf of all the dedicated men and women at Ford India, we are extremely grateful to the jury members and to our customers for choosing the Figo.”

The winner is determined by a multi-point voting system modeled on the selection process used by the European Car of the Year jury.

More than 60,000 Figos have been sold since March, setting a new sales record for a single nameplate in India. From January to November 2010, Ford India sold 79,586 units across its lineup, an increase of 185 percent compared to the same period last year.

The Figo is being exported to South Africa, and is a finalist for the South African Car of the Year award, which will be announced in early 2011. The Figo is also exported to Nepal and in 2011 an additional 48 international markets will start selling the popular small car.


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