Toyota Etios sedan to launch in December, specs out

Posted: November 26, 2010 in News & Updates
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Toyota is all set to make a pitch for the Indian car market as it launches Etios, the entry-level sedan, at an aggressive entry price of around Rs 5.25 lakh.

The car, the most ambitious product from Toyota’s stable, has been specifically designed keeping in mind India and other emerging markets and will take on well-established models like Maruti Dzire , Tata Indigo and Honda City .

But, the base variant of the car seems far less loaded to competing sedans of its class, with the car lacking even the basic feature like a power steering. It can be understood that Toyota intends to the taxi segment, with its base model, like it had done with the Innova, which also lacks power steering in base variant. Its quite a surprise, because, at a time when manufactures like Tata are trying their best to shake off the taxi image associated thier cars, Toyota seems more interested in badging their car as a taxi. Clearly it needs to be seen how well it goes with the common masses.

The car, which will sport a 1496cc petrol engine, is likely to carry an ex-showroom price of around Rs 5.25 lakh for the base non power steering version, pitting it against the better equipped Vxi version of the popular Swift Dzire.

The Etios engine churns out 88 bhp at 5600rpm and produces a torque of around 130 Nm at 3000 rpm. It also promises an FE of 17.64 kmpl.

The car is expected to be launched on December 1, and deliveries will start in January.With the Etios, Toyota is hoping to get a better pie for itself in the fast growing Indian market and also in China as well. The upcoming Etios hatch would be the next step towards achieving the 10% market share in India.

Its current line-up in India includes multi-purpose vehicle Innova, luxury sedans, Corolla and Camry, and SUV Fortuner and it hopes to sell around 73,000 units this year, expecting to double this to about 145,000 units after the launch of the Etios.

With Etios, Toyota hopes to ride the high demand for entry-level sedans in India. This segment is led by Maruti Suzuki’s Dzire on the lower side, while Honda’s City dominates the upper-end.

Toyota’s strong branding is going to be a big advantage for Etios and will help the company corner a good share of the entry-level sedan segment.Watch out for our road test review…

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