BMW to bring superbike range to India

Posted: November 6, 2010 in News & Updates
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After 13 years of its first attempt to enter the Indian two-wheeler market through a joint venture with the Hero Group, BMW revealed plans to launch BMW Motorrad.

The German luxury carmaker will start selling the flagship S 1000 RR as well as the R and K series models in December with prices expected to start from 18 lakh.
The company hopes to sell 1,000 units of the BMW Motorrad, which has been in production since 1923, in one year on the back of the new Indian consumer’s love for super bikes and other top-end , luxury goodies.

The Motorrad will primarily cater to touring, sports and the cruising segment.
Some of the models that the company is planning to bring into the country include the R 1200 GS, S 1000 RR and bigger K series bikes with 4-cylinder engines.

BMW will produce these bikes at its Berlin facility and they will be imported to India as completely built units.
The segment has attracted good demand across the country, riding on rising incomes and aspirations as well as declining average age of consumers in a booming economy.

All the models would be imported from Germany by two BMW car dealers — Deutsche Motoren Delhi & Navnit Motors Mumbai. The Mumbai dealer will also sell the bikes in Bangalore.
BMW is yet to take any decision on any possible assembly at its Chennai plant, currently used to make BMW 3 and 5 Series sedans.

It is now focusing on emerging markets like India, which is world’s second largest two-wheeler market with sales exceeding one crore units per annum.
The super bike market in India has been on the uptick since 2007 when Yamaha launched its twin superbikes YZR R1 and MT-01. It was followed by Honda’s 1000RR Fireblade and CBR 1000R, Suzuki’s 1348 cc Hayabusa, and, recently, Italian iconic bike maker Ducati and legendary American bike Harley Davidson.


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