VOLKSWAGEN TO INCREASE MARKET SHARE TO 20% BY 2018

Posted: October 28, 2010 in News & Updates
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Volkswagen is eyeing to capture 20 per cent share of the Indian automobile
market by 2018, rolling out five million cars, a company official said Wednesday.

“Our current market share in India is 2.6 per cent and we are looking up to increase it
to at least 20 per cent by 2018. According to our company estimations we have plans to
roll out five million cars in India by 2018,” said Dietmar Hildebrandt , director (group
service), National Sales Corporation, Volkswagen India Private Limited , here.

Dietmar was here to sign a memorandum of understanding with a Punjab-based
educational group.

“We are very serious about Indian market and so far the response from here is quite
encouraging. We have many more plans that we will execute in the coming years. We are
intending to produce those variants and models that our Indian customers are looking for.
Punjab is also a very good market for high-end cars for us,” said Dietmar.

About the sales of the newly launched Polo car, Dietmar said: “I am not very sure about
the exact figures but on the basis of recent reports over 15,000 polo cars were sold.”

He said the company wants to establish a strong dealer-network. “Currently we have 150
dealerships across the country. In the next eight years, we have plans to increase this
number to 1,000. Our business in India is growing at good pace and we will hire around
3000 more technicians in our plants in the next five years.”

Volkswagen India, headquartered in Pune, Maharashtra, is represented by three brands in
India: Volkswagen, Audi and Skoda.

See this story in: The Economic Times (Web Edition)

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